BNP Stars

Investment Memorandum

Task

Conceptualization and execution of an investment memorandum for the EuroTower. The challenge was to create a medium which had to be mood book and sales brochure in one. Seller was RFR Holding. To underline the exclusivity of the real estate, we chose a special square format of 30x30 cm and a hardcover with silver cloth and blind embossing. Furthermore, we used three different types of paper that matched the contents and chapters of the memorandum: the history of the euro, the euro today, etc. For the topic of history, we decided to use natural paper. Special finishing effects like mirror foil brought out some of the main points. A stylish design and large images supported the mood book character.