BNP Überseequartier

Teaser and Investment Memorandum

Task

Design and production of a teaser and investment memorandum for the Overseas Quarter Hamburg. Since the whole real estate comprised 5 buildings in one, we decided for 5 different teasers in different paperbacks, each of which could be uncased individually. It was an unprecedented and novel idea to produce an investment memorandum. In reference to the location as a trading place for coffee, we assigned different coffee colors to the individual buildings. By adding the corporate color of gold, we created an impression of high quality, perfectly matching the renowned tenants and neighbors of the estate. The investment memorandum had a golden hardcover slipcase with partial UV varnish. A sophisticated system of tabs in the interior helped prospective customers with orientation and selecting the appropriate estate.