Re-launch of Bruker’s Magnet-Resonance blog under the domain "". To this end, we developed an innovative design and a novel structure designed to provide access to topics and content in a clear and attractive manner. Each blog post follows a structure that draws readers into the content via meaningful images, as well as informative and inspiring headlines. Short intros provide a quick overview and posts are clearly structured by sublines. Further topics and readings are made accessible via side menus and areas.