Consolidating Bruker’s four different divisional websites (Bruker BioSpin, Bruker Daltonics, Bruker Optics, and Bruker AXS) under one central domain and website within the scope of the company-wide “One Bruker” project. The aim was to enhance the visibility of Bruker as one of the world’s leading companies in scientific and medical analytics. A central challenge was the high level of information complexity across many levels. It was one of our major tasks to increase user accessibility to the provided content. To achieve this goal, it was necessary to create various new access options while at the same time simplifying the use of pages, sites, and functionalities.