FAZ Executive School

Image campaign

Task

We were tasked with positioning and developing a comprehensive and targeted communication package in close cooperation with the client. Under the motto “THINKING.AHEAD.", we created a package comprising a website, as well as print and online communication tools, including advertisements, brochures, flyers, and online banners, which communicated our offerings to decision makers in a competitive manner. Thus, we highlighted the USP of an F.A.Z.-based, cross-sector educational institution for advanced and executive training. Leaders are invited and motivated to take new perspectives. The key visual shows a decision maker whose portrait is composed of many facets of an increasingly complex world.