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Fu – Agentur für Real Estate, Pharma und Financial Marketing
Development and execution of a teaser and investment memorandum for the real estate company Savills MA*. We developed a design based on the existing corporate design and used Japanese elements like Japanese ideographs as well as a special Japanese screw bookbinding with natural paper. The memorandum comprised a natural cardboard box with hot foil embossing of the object and a logo. It also included specially illustrated, distinctive graphics and maps which perfectly matched the look and feel of the MA* estate. One of the special features of the teaser was its A2 natural paper sheet folding. The front page showed a large aerial shot of the object and its surroundings. The reverse page presented the investment highlights, supported by attractive photos of the building.