WilliamsLea

Event campaign

Task

Development and execution of a cross-media campaign for Williams Lea, the world market leader in Business Process Outsourcing (BPO). The 100-percent subsidiary of Deutsche Post DHL develops new potential in the fields of print and online media. Our conceptual approach aimed to convey the USP of the client and their benefits not only in a clear and rational manner, but also to provide customers with an entertaining experience. In view of the 2012 European Championship, we developed a concept based on dots (= print dots = footballs) and squares (= pixels = online communications). A football game provided for infotainment and generated response.