fu Briefing development

At fu all briefings are developed in close cooperation with our clients and based on competition, target group, SWOT and market analyses. They are designed to deliver clear and practical instructions. Target groups are described not only abstractly but also by their special and analyzed insights. Each briefing is coordinated with the client and – if necessary – constantly updated during the processes. It is the basis for the creation of communications concepts, central themes and key messages as well as the realization of communication activities and media.