fu Brand claims

Marketing claims created by fu speak a clear and straightforward language. They unmistakably claim a differentiating brand position. In doing so, we are very mindful that all claims match the brand tonality and the corporate language. If required and requested we create claims in the context of brand launches and re-launches. As all communication measures and activities brand claims can result from a jointly developed brand and copy strategy. They are a crucial part of any brand architecture. Each claim is designed to work both nationally and internationally.