fu Copy strategy

Copy strategies by fu communications are written guidelines for all our activities. All of them are developed and aligned in close cooperation with our clients – and finally approved by them. If required or requested we call offer workshops in advance. The copy strategy definitely defines the product promises, communication targets, USPs (Unique Selling Propositions) and the reason why the costumer should believe in our brand promises. Furthermore the copy strategy defines a tonality binding for all marketing and advertising activities.